Sonal J. Shah is the founder and creative force of Sonal J. Shah Event Consultants, LLC. USA's most renowned, premiere celebrity expert on South Asian and Cross Cultural weddings, Sonal J. Shah and her firm has built a stellar reputation for conceiving, designing, and coordinating an extensive roster of meticulously choreographed, luxury South Asian weddings. She and her team maintain the highest level of service as they strive to have each celebration surpass every bride’s expectations. She has built connections with the finest hotels and luxury resorts around the world. RP Report said that Sonal’s name is synonymous with “high quality, platinum weddings, especially in the South Asian community.” Based in New York City, she has organized weddings around the world and has been featured in Crain’s New York Business, USA Today, the Wall Street Journal, the Washington Post and the New York Times, as well as on television on Style Network’s Whose Wedding Is It Anyway? and Married Away. Seven years in the making, her first book, The Complete Guide to Planning the Perfect South Asian Wedding, was published at the end of 2013.